"If you're going to feel this much, make it count." HeartPlanted was created to move beyond symbolic slogans. It’s built from real loss and a belief that remembrance should live in the ground.
Read the full story of Dawne, Joey, and the forest.
The Plant a Tree program is structured and accountable: partners enroll, activations are defined (test drives, sales, donations, memorials), trees are sourced and planted with vetted partners, each planting is logged, and impact reports show locations, species, and stories.
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No vague offsets. No guesswork. Just real trees, real records, and local benefit.
The vision: thousands of HeartPlanted trees across neighborhoods, dealerships, campuses, waterfronts, and parks - each one mapped and connected to a story. A visible network of shade, beauty, cleaner air, and remembrance.
Explore the roadmap for scaling HeartPlanted.
The core of HeartPlanted: a simple, accountable way to plant trees that mean something. For every action - a test drive, a sale, a memorial, an event - a real tree is planted, mapped, and tied to a story, not just a marketing line.
For families and communities honoring someone they love. Select locations, species, and markers that hold meaning. Each tree becomes a living, growing reminder that their story is still rooted here.
Auto dealers, builders, campuses, churches, and cities partner with HeartPlanted to turn everyday actions into planted trees - with real tracking, real reporting, and authentic local impact.
Plant a tree for someone you love or something that matters. Simple options for individuals, families, teams, and small groups.
Structured planting frameworks for brands and institutions that want measurable, story-driven environmental impact integrated into their customer or community journey.
Practical tools to do it right: planting guides, care instructions, ceremony and dedication ideas, and communication kits for partners and hosts.
Work with HeartPlanted to design custom programs, large-scale plantings, or integrated Plant a Tree experiences for your organization or city.